The Evolution of the Families United Network Name and Logo: A Symbol of Unity and Commitment
The history of the Families United Network (FUN) name and logo is a testament to the organization’s enduring commitment to fostering strong family ties and supporting children. Known initially as Ashler Manor, the organization’s first emblem was a simple tree—a symbol of growth and stability. However, in 1999, in a bid to represent the organization more accurately, FUN embarked on a creative quest for a new logo. It was a period of reflection and aspiration, looking for a visual identity that could encapsulate the mission and values at the heart of their work.
Creating the new logo was a collaborative effort involving staff across all levels of the organization.
“In an inspired moment of creativity, I, then serving as the Assistant Director, proposed a concept that would envision the organization’s core mission—a design featuring people and the originally suggested name, Family United Network,” says Janna Brubaker, Executive Director – Mount Joy Office. This idea resonated with the organization’s mission of unity and support. When the proposal was presented to the board, they embraced the concept. They modified the name, resulting in the now-familiar ” Families United Network.”
The image, selected with much enthusiasm and hope, was more than just a visual marker; it was a declaration of the organization’s values. The portrayal of people together reflected FUN’s foundational goal of working closely with parents and children, symbolizing support, unity, and communal strength. It wasn’t just about creating a logo; it was about crafting a beacon of hope and assistance for those in need.
Over the years, the logo has remained relatively unchanged, a choice that mirrors the organization’s commitment to consistency in quality and support. This steadfastness in visual identity mirrors the reliable and unwavering support FUN has provided to families and children throughout its history.
A Subtle Refreshment
In the spring of 2024, after proudly displaying the same logo for nearly a quarter of a century, Families United Network decided it was time for a change. This alteration was not a departure from its core identity but rather a subtle refreshment, modernizing the logo while retaining the essence that has made the organization a beacon of hope for families and children across the state. This evolution in design reflects the organization’s ability to adapt and grow with the times, ensuring its relevance and connective appeal to newer generations while maintaining its foundational values and goals.
Ron Simon, the CEO of Families United Network, stated that the company’s decision to refresh its logo after 25 years was based on its commitment to growth and adaptation. He further added that the company wanted its brand to reflect its current identity as a forward-thinking and innovative presence in the community while still honoring the legacy and values that have shaped it over the years.
Looking towards the future, Families United Network’s slightly modified logo continues to represent the organization’s unwavering vision—providing consistent support and a commitment to the well-being of families and children. The logo is more than a mere mark of identification; it symbolizes hope, unity, and unwavering dedication to families.
